Beginner’s Guide to Email Marketing | Strategies & Tools

Email marketing has been used as one of the leading advertising and marketing methods for years, and in the last few years, there have been slight changes in its implementation.

The principles and basis of implementing this style of marketing are fixed. Still, some companies in this field are trying to make changes to attract their audience’s attention and turn them into visitors and, finally, customers.

In this article, we have fully introduced email marketing, and go through all the related areas. So that you are also familiar with the potential of this method and use it to submit your business if necessary.

What is Email Marketing?

Email marketing refers to methods and methods that are used through email to attract traffic and visitors.

This is known as the direct marketing method, in which we ask our audience to visit our business and see our products and services.

thus, the important thing about this marketing is that there is no intermediary in this method, and we are directly communicating with our visitors or audience.

So, how to do marketing in this way is very important and needs strategic plans and behaviors.

General Information about Email Marketing

Some of the questions that are related:

How to do it?

Can everyone use this tool?

Is there a unique way to use this tool?

Is the rate of return on investment (ROI) in monetary methods appropriate?

Answering each of these questions requires detailed investigations.

How Email Marketing is Done?

Regarding how to do the work, the person must be familiar with sending emails through different panels.

The most famous panels for sending electronic messages worldwide are the Yahoo panel called email, and the Google panel called Gmail. Both tools are similar, and almost all options are the same.

In fact, in these panels, the recipient’s email address is entered, and the advertisement text is also written and sent to the audience as a free SMS or electronic message.

So, this method is used for sending single emails. There are also different methods of mass emailing that are different from each other.

Email marketing can be defined as sending promotional emails using these panels to a large audience to attract their attention. Of course, there are other methods that we will discuss further.

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Can everyone use this tool?

The answer to this question is yes. Yes! Everyone can use this tool to introduce their business. Of course, the ability to work with an agency differs from mastery and skill in working with it.

In fact, in email marketing, talent and skill are more critical, and one must know exactly what method and how to use it. A professional marketer knows how to use mass mailing panels and implement their marketing method.

  Is there a unique way to use this tool?

The answer to this question also requires a specialized and professional discussion, which is outside the scope of this article. But, in general, sending emails may be individual or mass sending.

So, in a separate mailing, the application finds several email addresses related to a particular profession or business (for example, obtain email addresses from the same industry association!) and sends promotional emails personally.

the second method, bulk Email sending panels is provided to advertising teams, who send their emails according to the information obtained.

In sending mass emails, selectivity and choice are not necessary, and promotional emails may be sent to any person in any area.

In this method, email sending is usually random, and we should not expect high open rates of emails.

Is ROI) in monetary methods appropriate?

We must accept that our answer to this question may surprise you, and some people may even criticize this answer.

But remember, successful marketing is done by those who have high email visits and open rates and know what their audience is looking for.

According to the eMarketer study group, the rate of return on investment in email marketing is imposing and significant.

To understand this ROI, we decided to research by comparing the email method with other methods.

In this review, email marketing has been compared with other methods, such as catalogs, SEO and website optimization, Google AdWords, click ads, and banner ads. 

 Types of Emails in Email Marketing

With a simple internet search, you can easily find various websites and resources, each of which introduces different types of email marketing in a specific way.

Some of them have provided a 12-item list and some 16-item lists for their types, most of which are repetitive and marginal.

According to the previous history and also our experience in the field of marketing, we have placed different types of these methods in 6 groups:

1. Newsletters:

These emails are in the form of short news and contain promotional messages that companies send to their audiences and thus maintain their relationship with them.

2. Sponsorship Emails: 

This type of email is mainly used for companies that still need to form their target community and are looking to attract more visitors and customers.

In these emails, information about the characteristics of the company, its products, and its services is provided to attract more visitors to your business.

3. Dedicated Emails: 

We can also use the name of special emails for them, and they are emails mainly sent to users about a specific topic or a specific purpose.

For example, a company may inform subscribers about monthly or annual discounts through a dedicated email.

5. Digest emails: 

These emails are almost the same as news emails, but they generally provide information about the company’s activities and services that have been done in the past and are going to be done in the coming months. These emails make users aware of the company’s activities.

6. Transnational Email: 

These emails are dedicated to exchanging information between companies and users.

For example, when you sign up as a subscriber to a newsletter or fill out a website membership form, these exchange emails inform you about the registration and how to proceed.

Some websites categorize welcome emails separately, even though they are included in exchange emails.

7. Lead Nurturing Emails: 

This email marketing method can be considered the next step of using promotional or sponsored emails. You have already attracted your desired visitors and traffic, and now these users are your website subscribers.

At this stage, you will go to the audience cultivation emails and try to present them with offers that will enable them to convert into customers.

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What is Spam Email, and What Problems Does it Cause?

Email spam is an annoying and dangerous phenomenon that can have many consequences. As mentioned in the previous paragraph, the emails used in email marketing fall into different categories.

But, sometimes, we come across some emails and emails that are outside the following categories and have an unknown origin.

Email service providers define spam emails as emails that the recipient has not authorized to receive these emails.

The use of spam emails has become prevalent in the last decade, and today we see that most users send emails using intelligent bots.

These emails may also contain viruses and other dangerous files that can damage the information on our computer or any other innovative system.

But some of the problems caused by spam emails are as follows:

• In the simplest case, these emails consume your bandwidth and time
• You have to spend a lot of time removing unwanted messages and advertisements, which is a problem for administrators
• These spams are used as a means of transmitting electronic viruses and malicious contamination
• Spam emails do not only include promotional emails and may be designed solely to harm the system
• Spam emails are not always mass emails but may be intended only for one system and person.

Is there a way to deal with spam emails?

Short answer, yes!

There are two general solutions to deal with sending spam emails in bulk and individually:

1. The first solution is to filter the email receiving and sending server. In this method, you can make changes in the settings of your Email sending and receiving system. Or even in the Email sending and receiving panels and ask them to send specific categories of emails with the status Filter the unknown sender. In this case, you will only receive emails you have permitted to the server.
2.   The second solution is to use additional filters before the email enters the home page. Some companies have produced filters and software that you can add as extensions to your email server and as a protection system. In this way, your emails are placed in quarantine, and you can perform various checks on them before they enter the server and finally allow them to join your main panel. These filters do not have an Iranian version, and Comodo Dome Antispam is one of the foreign versions

Advantages of Email Marketing

Before we state a point or a case about the benefits of email marketing, the history of email and the willingness of other companies to use this method itself confirms its suitability and effectiveness.

This marketing method is still used after the emergence of various social networks worldwide, so its fans know how effective this tool is. Below are just a few of the benefits:

1. Impressive rate of return on investment:

According to published statistics, the rate of return on investment in the use of email marketing in 2015 was around $30 per dollar. And in 2016, this statistic reached $32.28, and in 2017, this statistic reached an estimated $40.

2. Fast and immediate effect:

The delivery speed in bulk email-sending panels is very high, and you can expect to see a high volume of delivered emails in the first hour.

3. High percentage of global audience:

Although social networks are used in many countries today, email users are still the most prominent worldwide audience, and their extent is greater.

4. Easy publishing and sending:

The bulk Email sending panel is very convenient, and with minimal effort, you can send a large volume of promotional emails to users worldwide. There is no geographical limitation.

5. Easy measurement capability:

Today, bulk email-sending software and its panels have made it possible for users to check the status of their sent emails and calculate factors such as their open rate or conversion rate.

6. Increasing the number of sales & income:

According to the Marketing Week report, The sales figures recorded using email marketing last year were around 29 billion euros. This shows how much it can increase the sales of companies.

7. The possibility of targeting messages:

Sending mass emails can be done in two ways. In one case, emails can be limited to a specific group or sent universally. In any case, it is possible to specify to which group the outgoing emails will be sent.

8. Ability to attract new audiences:

When you use a bulk email panel, naturally, some of them will be identified as your audience, and you can send your following emails specifically to this group of audiences.

9. Low Cost:

You’ve probably heard of free email marketing software or free bulk emailing in some form of advertising. It is a meager cost, even the first steps can be done for free.

Interesting Statistics about Email Marketing

In the previous paragraph, we mentioned the benefits of email marketing. Still, it is not harmful to present some interesting statistics about this marketing method so that you can understand all of the above with documented and acceptable data:

• The number of email accounts created in 2016 reached more than four and a half billion.
• In 2016, nearly 200 billion emails were sent and received, of which 108 billion were from the business sector.
• About 78% of marketing emails are sent using personal user accounts.
• The number of accounts created in email campaigns is almost three times the number created on Facebook and Twitter.
• Approximately 57% of email account holders spend between 10 and 60 minutes on this account.
• Those who use email in their profession spend 13 hours of their work week in the email inbox.
•   About 92% of adults with the Internet use email, and 61% use it daily on average.

•   More than 90% of people use their email accounts at least once a year.

• 41% of email account holders use mobile phones to check their emails.
• About 23% of people who see email on their mobile phone will recheck it on another device.
• About 70% of those who open emails received from companies and institutions consider using a discount or coupon as the main reason for opening emails.
•   The ability to attract new customers through the email service is more than 40 times that of Facebook and Twitter.
• Newsletters are the best way to maintain and grow a business’s audience.
• In a study, it has been determined that it is the second most successful method in marketing, after the companies’ website sales, in the field of B2B businesses.

All the obtained statistics are related to reliable organizations in the financial area, including eMarketer, The DMA, Nielsen Norman Group, McKinsey & Company, and several others.

Disadvantages

Most companies operating in the field of email marketing and acting as intermediaries for other companies prefer to talk less about the disadvantages of email campaigns and somehow forget about them.

Considering our mission, we in the web manager group consider it necessary to introduce some of the disadvantages of this method, which can be fixed with minor changes in the strategy.

• Email not being read for incorrect format

The email marketing strategy includes choosing the proper design for the email. If the marketer fails to follow this valid format, likely, it will not be well received by its subscribers, and the engagement rate of the emails will decrease.

• The decreased engagement rate for various reasons:

For those who are looking to send emails and attract traffic in this way, it is necessary to do things like attractiveness, clarity in the advertising message, prizes, and rewards. As well as introduce their outstanding services in the best possible way.

Give Doing each of these things better means a higher email engagement rate. So, marketers should focus on preventing their email engagement rate from dropping.

• Missing emails due to lack of proper communication:

If you have heard the saying “What is out of sight, is out of mind,” you understand this problem very well.

It is considered a communication method between the customer and the business owner, So the weaker this connection, the lower the open email rate and return on investment will certainly be.

• Existence of problems related to email delivery:

This is one of the disadvantages of email marketing, it is seen more in the case of bulk Email sending systems.

The large volume of emails sent in this way limits the possibility of monitoring all emails. Therefore some of them may have yet to be delivered correctly, and the opening rate of emails decreases.

• Loss of customers:

In the previous paragraphs, we divided the types of emails in marketing into six different styles, some of which may be done privately and some publicly.

Each of these methods has its fans and critics. So remember that choosing any of these strategies may cause you to lose some customers.

• Deleting some emails and not reading them by customers:

Although the delivery rate of the email to the recipient is a good factor in email marketing and business. It probably happened to you that you deleted some emails without even opening them.

This problem is mainly related to those who do not have much experience in this marketing method, and by using primitive methods at the beginning of their work, they damage the overall process of their advertising.

• It can be costly if you do not act wisely:

In the previous paragraphs, we mentioned the low cost as an advantage.

But it is interesting to know that people with no experience in this field can save themselves costs that are more expensive than other advertising methods.

Therefore, our advice is to be aware of advertising, such as free email marketing or free mass emailing, and to ensure the advertisements’ authenticity.

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Different Methods of Email Marketing

In the previous parts, we mentioned the types of emails used in marketing and showed the purpose of sending each of them and their final result.

However, email marketing methods are divided into two general categories, one of which is accessible, and the second category is known as paid methods:

1. Free email marketing

Free email marketing is one of the ways that most users look for such an option and prefer to do their marketing at the lowest possible cost.

Doing marketing for free has many advantages, but it also creates problems for a person who may end up having to go for paid methods. There are two ways to do free:

Using international panels such as Yahoo and Gmail: These tools do not charge you any fees for providing various services such as sending and receiving emails.

You can easily send your promotional emails to several people. The biggest problem with these panels is their low work speed, which is not a good idea for mass emailing, and they also need to allow us to monitor the results.

Temporary use of email marketing panels or paid panels: This method is considered both paid and non-paid. You can use an email panel for free for a limited time and get to know how the panel works.

This is free for you for a limited time, and you don’t need to pay anything. The drawback of using this method is its limited period, after which you must go to the same email marketing panels again.

2. Paid email marketing

Paid email has many advantages over the above methods, and the biggest drawback is the issue of paying to send emails, which may be bitter for all of us.

In this way, a panel for sending and receiving emails will be provided to you, and you can use it to send mass emails and individual emails. This method charges you for the type of use of the panel.

For working speed and covering more people in email marketing, paid plans are more suitable. The essential tools used in this way are panels, which we will introduce later.

What is an Email Marketing Panel?

The email marketing panel provides you with a space to design and write your email and then, by entering your audience list, send them all simultaneously.

It service has many advantages, the most important of which is speed. It is possible to intercept the sent emails.

Of course, it cannot be claimed that all services have such capabilities, and there are differences between them. But the capabilities that an email-sending service provides you include the following:

• Sending mass emails to the audience of a business
• The ability to categorize audiences and send emails separately to each one
• The possibility of scheduling emails for each contact or each category
• The case of reporting on the number of emails delivered and the rate of opening emails
• The case of determining the daily fee according to the number of emails sent
• The ability to decide the budget for monthly and annual programs
• Final reporting and checking the efficiency of the email.

In the meantime, the email-sending server and its panel are critical. The stronger and faster this panel is, the higher the quality of the email marketing process, and the final quality of the work can be ensured.

Advantages of Using Email Panel.

Why should we go for paid methods when there are so many free methods out there?

This is a question that most users and novice marketers ask about email panel owners. And it is interesting to know that most of them change their minds after hearing the features and benefits of using an email panel.

Now, if you are also from this group and this question has occupied your mind, let us show you some of the advantages of using an email panel:

1. Sending mass emails in the shortest time:

This is the most straightforward bonus you can get from the email panel. In these panels, you can enter your audience list or get a database of emails from a specific group from various sources and send emails to them in bulk.

2. Applying a filter to prevent spam emails: 

Spam or junk mail is very dangerous. In an email panel, you can use different filters for incoming emails and thus prevent spam emails from entering your panel.

3. Easy access and use: 

In this panel, you have an inbox, an outbox, an archive box, and a trash box where you can put your messages in different categories. Therefore, it is easy to access each of them, and you can change your program according to it.

4. Monitoring the results of sent emails and their open rates:

This is the best tool an email panel provides marketers. In marketing, ROI and email availability rate are critical. An email dashboard allows them to check the status of their emails and check factors like ROI or other factors.

5. Defining the audience in different categories and groups: 

In this case, the user can put his contacts in different categories to implement his email marketing programs according to those categories. Therefore, these categories may be based on the type of audience and their tastes, or may even be related to when they send and receive emails.

6. The possibility of reporting:

Any tool that provides the possibility of reporting to marketers is considered essential. Fortunately, paid email panels allow marketers to report on their activities and perform the necessary and desired reviews at specific intervals.

Some Examples of Email Panels

We decided to introduce some famous examples to familiarize you more with email-sending panels and how to use them in email marketing.

Below we will submit three of the world’s most famous and well-known email panels. The way they work is almost the same as Iranian panels:

• Intercom email sending panel

The intercom email-sending panel provides you with everything mentioned in the previous paragraphs, and you can use it to run different advertising campaigns.

The distinguishing feature of this panel is the possibility of defining a goal for each advertising campaign. In the end, you can receive the complete statistics of its results.

• Mashranalytics email sending panel

In the mesh analytics panel, you can create multiple ad campaigns and group the audience into different categories so that the ad programs run according to your plan.

The exciting thing about this email panel is the possibility of using it in all kinds of computer systems and smartphones, which can be used in different situations. Also, this panel allows users to use it for free for one month.

• OntraPort email sending panel

The OntraPort panel includes various features, such as sending bulk emails, creating filters on emails, and other tasks expected from an email panel. This panel gives you a report of various results, such as email opening rates and ROI rates in different campaigns.

Email Marketing Costs

When a company is looking to use email marketing and looking for intermediary companies or people active in this field, the first question that arises is related to the cost, and they want to have a general estimate of the cost of sending emails.

The more interesting point is that, First of all, these companies do not reach a specific figure, and the response of intermediary companies is determined according to the type of advertisements and their volume.

Determining the cost is done in two ways:

1. Determining email rates according to the number of emails sent

In this case, when we contact the owner of the email-sending service, they provide us with a panel set according to our name and personal and professional information.

In this panel, we can monetize our account and enter our audience. These panels are the same as the Yahoo or Google email services. We work with them similarly.

The difference between these panels and free services is that the cost of sending emails is calculated according to the number of emails sent at any time and is deducted from your account charge.

1. Determining the email marketing cost according to the number of audiences

Determining the cost according to the audience is the same as the previous email-sending service, and we need to change our user account to use its ability.

Sending mass emails using this service is very convenient. It is fine, except that our fees are determined according to the number of audiences, and the number of emails sent is the same.

In this way, the service owner estimates the cost and rate of email sending according to the number of audiences, and we have to charge our user account at specific intervals.

What Features Should an Email Marketing Service Have?

The answer to this question is primarily a matter of taste and depends on various factors. But according to our history in marketing and advertising, three of them are vital.

• Ease of use

Not all users of bulk emailing services are proficient and knowledgeable, and some may not even have worked with these panels.

This situation makes it difficult for the owners of mass email servers to design their service so everyone can use it.

Access to various options, easy user charging, the possibility of simply sending mass emails, and checking email marketing results are other things that must be observed.

•   Diversity in implementation methods

When a company uses email marketing as its primary marketing method, it naturally tries to segment its audience into different categories so that it can behave according to their tastes.

If this company wants to have the same behavior toward its audience, it will face many challenges, and the opening rate of its email will be low. An excellent bulk email panel should provide the ability to categorize the audience.

•   The possibility of reporting

All the activities and costs done in the field of email campaigns should lead to getting results and checking them.

Whether the marketing is done personally or email-sending panels are used, there will be no result without having consequences and checking the interaction rate and email opening rate.

We can introduce reporting and analysis of results as one of the distinctive features of a panel.

These panels should provide us with the statistics of the results of their work and show us how many of these emails were delivered and how many were opened.

Providing information about when emails are viewed and how they are emptied on different devices is an excellent way to take the following steps in your advertising strategy. A good panel should provide us with the possibility of reporting.

What businesses is Email Marketing suitable for?

You may ask:

What businesses can use it?

Is the use of this strategy limited to online businesses only?

  Can small businesses and startups use this tool?

  Can businesses without funds use it?

Short answer, yes!

The long answer is each of these businesses needs special arrangements that, if implemented, can use it.

Small businesses and startups usually need more money to pay for marketing and are more likely to look for free bulk email sending or free email marketing software.

Our suggestion to this group is to use the Email and Gmail platforms. These companies are in their infancy and probably need more capital to use a bulk email panel.

So, they can focus on sending individual emails in the first step and move on to mass email sending in the following steps.

But for large and online businesses, it is more appropriate to use an email-sending panel, which benefits them in terms of cost and timing.

So, it is a general strategy for all businesses, but the proper method should be chosen for a business.

How to Increase Email Open Rates?

Email open rate is an essential and measurable factor in checking the status of emails sent to the audience, and with this help, we can check how effective our email marketing has been.

In general, email open rates have decreased in recent years due to the rise of social networks, but according to B, In terms of using it, it was found in the above statistics that the rate of return on investment is much higher in this method.

Therefore, marketers are always looking for ways to improve the open rate of their emails, and we will introduce them to 8 strategies:

•   Always keep your list fresh and updated

Remember that email and Gmail subscribers have different visits at different times, and some may not even use their email for months.

Here you need to update your audience list and identify in your surveys how many of the audience have yet to open these emails at certain time intervals.

Therefore, the best option is to update your audience list and always send your emails only to active people.

•  Divide your audience list into several categories

According to the types of email marketing, you should divide your audience into several categories and try to use each of these methods for a group of them.

For example, some of your audience may be interested in news emails and newsletters, while others may prefer to look for rewards and discounts.

Therefore, you divide your audience and visitors into several categories and send emails according to this category.

In the image below, you can see the effect of audience categories and various factors, including increasing the opening rate of emails.

• Avoid sending spam or spam emails

This problem is seen more in connection with mass mailing panels, and Yahoo and Google systems can easily recognize that these emails were sent through mass mailing panels.

The truth about spam emails is that most users don’t visit the spam section of their Emails or rather delete them all en masse.

To use such a tool, always try to write your real name in the sender’s address field and specify your email’s subject. Even when registering your audience and subscribers, you can ask them to remove you from the spam list.

•   Choose the best schedule

Timing is very important in marketing. This issue also shows itself in email marketing. We must accept that in the last few years, users have spent more time on social networks than emails.

However, users usually try to allocate a specific time to visit their email. It is your art to find this time. The email-sending schedule is divided into two stages.

In the first step, you have to determine which days users prefer to go to their email. As you can see in the image below, the highest number of emails are opened in the early days of the week and office days, and you should focus on these days.

In the second step, you need to determine what time of day most email opens occur. Some of these emails are business-related and open during the early hours of the day, and some are open during other hours.

If you look at the image below, email availability rates between 8 am and 2 pm are much higher than at different times of the day.

• Clearly state the subject of your email.

We have mentioned many times in this article and previous articles that internet users are impatient, and their internet food should be prepared quickly.

When you’re looking to increase your open email rate in your email marketing, you need to ensure that users quickly understand and respond to your email’s subject.

You can include your personal information or business phone number in this email and use colloquialisms and jokes.

Don’t forget that an Email is just a communication tool between you and the customer and you don’t need to give it a high degree of formality. Try to speak in the same language and style that your users prefer.

• Give your audience the feeling

One of the mistakes that most online businesses make in their email marketing strategy is to use a formal tone and address the audience en masse.

This will make your audience imagine themselves in a large group and feel that you are paying less attention to them. Please write your email, so the reader feels that this email was sent only to him.

Feel free to address visitors and design your conversation like a face-to-face conversation. Try not to be sensitive in giving your subscribers information and gaining their trust.

• Don’t be lazy, and don’t copy!

Remember that your other party is one of those who are going to be regular customers of your business, and you will be in contact with them for a long time.

So, as much as you respect them, you will surely get the respect back. So know that you are not supposed to write a text and reduce your effort by copying and pasting it.

Even if you do such a thing, your text should be intimate and friendly enough that the reader does not get tired of seeing it and counting the minutes for your following email.

Try to allocate enough time to write each text and carefully read it several times to ensure it is written and spoken quality.

• Don’t forget your mobile users

In the statistics section above, we said that nearly 41% of users send their emails on smartphones.

And they study Android. From this statistic, nearly 23% go to the laptop and computer again to check their email after using the smartphone.

So the number of email visitors using mobile phones is high, which should be in your email advertising strategy.

How to Write Attractive Emails?

Do not worry! When we decided to go into great detail about email campaigns, we certainly remembered how to write engaging emails.

Let’s face it, emails are hooks to get visitors and customers, so the more attractive an angle is, the more effective it is. You need to observe the following points about writing emails:

1. Use attractive topics and subheadings in your email

When you go to write emails during email marketing, you are not going to write a multi-page text for them and advertise and mention your abilities in it.

Include attractive topics like prizes, monthly discounts, new products, user points, etc., and divide the email into several sections. This division and use of sub-headings make the reader curious to read other parts.

2. Be careful about the length of your email text

Email text length is a factor in email marketing success. During your activity, you may have heard from consultants often to use long emails or go for short ones and not bore your reader.

Remember that the content of the email is more important than the length of the text, but with all due respect, internet users are very impatient, and if you bore them, your email will no doubt end up in the server’s trash bin.

3. Use the name and subject

First, keep in mind that if you do not set a specific subject for your emails, the servers will recognize it as spam, and the chances of it being read will decrease.

Using the username in the email creates more intimacy in their minds. So, using titles like “Dear Customer” or “Dear Webmaster” is not only unattractive but also increases the possibility of its deletion. Feel free to address the recipient’s first name and personalize your emails.

4. Write the first paragraph attractively

How often have you chosen a store because of its window or signboard? Of course, shop windows and headboards are critical in selecting customers.

In the same way, the first paragraph of the email affects the reading of other parts of it. So even if you spend hours writing the first paragraph of your email, you will win.

5. In the second paragraph, say what you want

The philosophy of weaving and the use of heavy sentences in the second paragraph means to escape the audience from the email.

Tell them quickly your purpose in sending this email and what points you want to get them. Don’t just focus on prizes and discounts and introduce your product and services along with it.

Try putting these two together in the second paragraph. In this case, the rate of return on investment in your email marketing will be impressive.

How to Measure the Results of Email Campaigns?

Considering what has been said, it is okay to mention the factors and criteria that show the effectiveness of email campaigns and determine how much our email marketing affects the business process.

These metrics are different, but they can all indicate how effective a marketing method is. Some of these criteria are:

• Open Email rate

This rate shows how many emails we sent were opened and deleted without being read. This rate is “the ratio of the number of emails opened to the number of emails sent during the advertising campaign.”

• Click through rate

This criterion is considered according to “the ratio of the number of clicks to the number of messages delivered to users.” Its definition is in the equation shown in the image below.

• Unsubscribe rate

This metric shows how many users have unsubscribed from your business or blog over a specific period. The mathematical definition of this rate is calculated as “the ratio of the number of people who have unsubscribed to the number of delivered messages,” and its formula is as follows:

•  Conversion rate

The conversion rate shows the conversion rate of visitors and audiences into customers for a business, and it is considered an accurate measure to evaluate email marketing.

So, the equation for calculating the conversion rate is as shown below, where the “ratio of the number of conversions to the number of delivered emails” is calculated:

• Bounce rate

With the help of this rate, you have a good measure available to check the quality of your email. The higher the quality of your email, the lower the bounce rate will naturally be.

To calculate this metric, the following formula is used, which calculates the ratio of the number of bounces to the number of delivered emails:

Each of these criteria can have many clear and hidden meanings that can be analyzed. It depends on your art and how well you master email marketing.

 Conclusion:

This article examined email marketing from different aspects and showed its results in various businesses. We also mentioned some global statistics published on reputable sites that have reviewed email campaign results and their achievements.

In the end, we discussed free and cheap marketing ads and showed why some businesses used them. Finally, we discussed various ways to improve the open email rate.